Wilcox Museum

The Wilcox Museum is a teaching museum that is not afraid to confront the difficult past or offensive contemporary context of a piece. This branding aims to visually represent the idea of what you see and what you don’t while in a museum, and how viewing a work without the full context that a museum like the Wilcox provides is only seeing a part of it. The modular branding blends old and new while allowing the museum to change up the look to fit each new application of the identity.