Kansas City Crows

The Kansas City Crows is a branding and identity project for the previously unbranded Kansas City women’s soccer team. Crows symbolize teamwork, cleverness, adaptability, and transformation. These are all qualities that this team exemplifies in their history and fighting spirit. The Crows keep KC WOSO’s vibrant color palette while establishing them as a unique team within the National Women's Soccer League. The logo uses the iconic crest shape often used in soccer branding but breaks the mold with the crow's silhouette. The video below shows the shift from the unbranded logo to the new crow logo.