This proposed rebranding of Daylight Donuts was done during quarantine as a way for me to stay creative. Daylight Donuts previous branding was antiquated and clunky. In order to compete with the big donut chains, Daylight Donuts requires a look that matches the quality of their delicious product. This rebrand concept aims to refresh the brand while maintaining their retro feel. Additionally, I added new taglines, brand patterns, and collateral to flesh out the brand new identity and draw people in.